Get SEO Specialist : Easy Steps to Increase SEO For Your Business Website

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. In today's age of digital media, the website rankings of a brand can have crucial impact on the brand's public image. Moreover, it may also impact the brand sales figure when it comes to e-commerce sites.
The buying methods of the consumer are changing nowadays. Almost every consumer today conducts a product search on the web before making any purchase decision. What Google is saying about a brand influences what the consumers think of a brand. This is why search engine rankings have become so important. Websites with a high SEO rank will appear on the first page of search results, preferably at the top of the page. There are several digital advertising agencies in Kolkata which can help brands to improve their SEO rankings. A website's content is infused with smart keywords to make it more search engine friendly. The main goal of all digital advertising campaigns is to increase brand awareness and come on top of search engine results.

Brands can increase their website rankings by following the below steps.
Optimize the website content
Fresh, unique and relevant content is the key to increasing the SEO for any website. To attract more followers, a website must be engaging to the visitors. It should offer interesting content which will compel the visitors to spend time on the website. This helps to increase the dwell time of a website and reduce the bounce rate. When better content is available on the site, it is likely to get higher traffic. All of this helps to increase the website rankings since factors like website traffic, dwell time, bounce rate, etc. has a direct impact on SEO.
Page loading speed
Websites that take more than 5 seconds to load are abandoned by 40% of their visitors. This increases the site's bounce rate, which negatively impacts the SEO. Search engines like Google and Bing take into account a website's loading speed. If the page is too slow, search engines give the website a lower rank. Brands should ensure their websites are fast and smoothly running so that visitors do not leave midway. A faster loading speed can help to get higher SEO rank.
Include videos in content

Websites that have embedded video content are 53 times more likely to show up first on Google. Site visitors spend more time browsing when they are watching videos. This helps to increase their dwell time. When the search engine sees visitors are spending more time on a site, it increases the SEO rankings. A video marketing agency in Kolkata will ensure that the titles, descriptions and tags used to embed the video are infused with SEO keywords. This helps to add backlinks so that interested customers can easily find their way to the website.
Mobile optimization
Studies reveal more than 60% of Google searches are done via mobile phones. Thanks to the growing popularity of smatphones, consumers are free to access the search engine anytime they want. In keeping with the changing market trend, search engines like Google ranks those websites higher on the SEO scale which have mobile compatibility. Brands should focus on building a mobile friendly site.
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Friday, November 30, 2018

Easy Steps to Increase SEO For Your Business Website

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