Monday, December 3, 2018

Search Engines More Popular Than Social Media

Within the search engine marketing industry since its beginnings, SEO North East and many have thought the rise of social media would bring its demise. Even though Google have published a steady and consistent revenue growth with its search, still many believe it would be replaced with other innovative digital presence like social media. Although this belief is still strong, the continuous growth of SEO Middlesbrough tells a different story.

Many experts in the SEO North East industry have enough experience that helps validate the above view. However, experience alone doesn't prove it alone, which is why data is necessary to really evaluate the belief. So, keeping this in mind, some research gathered from relevant users has been collected. When the research was carried out, it was done so only giving users specific scenarios, whereby it'd show their motivations and how they would carry this out with the choice between a few options. An example of this could be if the user needed to research a new personal trainer, and how they would research for one.

Based on the above data collected, not surprisingly a high percentage of users who would use a search engine instead of social media was evident. Only a small minority of the 4,000 people surveyed said they'd rely on social media as a means of discovery, depending on the scenarios given. Additionally, using the data and defining it by age, it showed that 18-34 year olds would most likely use a search engine for most of their queries. Whereas, with older people they were more inclined to use social media as a means of query.

For SEO Stockton , it is important to understand here where social media is good for one thing, and where search is for another. For social media, users will find it is good for collecting advice from a large audience, however this is only good if the suggestions are. This is why search engines are still hugely popular, as it provides the most reliable, consistent information that searchers need. Furthermore, SEO Middlesbrough have realised too that most searches are done through mobiles, instead of desktops now. This is mainly due to the millennial percentage.

SEO North East must note that there are other developments with technology, that could soon overtake the popular search engine. Such developments are maps, mobiles and voice search. Through the surveys already mentioned above, an interesting trend was with only using maps on mobiles. This is obviously good news for Google, as they currently operate the most favoured map apps available worldwide. SEO Stockton also agree with the development of voice search, who knows what the future may be for search engines. However, the current trend doesn't look so promising, as the data showed not many make sure of voice features.

To conclude, SEO Middlesbrough believe the search engine will live on as the most relied upon method to help people with their daily lives. This is particularly true, as the format has integrated so much with the majority of the planet. However, social media and other forms of digital marketing, such as SEO Stockton, should be highly considered as they all work conjunctively.
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