Tuesday, December 18, 2018

Understanding Search Engine Optimization

Affordable SEO Services.

It is important to understand what is involved with Search Engine Optimization. With all the information, and misinformation it is easy to get confused with what exactly SEO is. Search Engine Optimization very simply put is a method of getting your site ranked high on Google, Yahoo, Bing, and other search engines. Once you achieve high rankings your site will always remain on the first page, and there would not be a need to pay for advertising.

There is so much information out there, and a lot of these techniques can definitely be achieved and learnt on your own, however you also might consider hiring a professional that offers affordable SEO services.

Some of these services and techniques include:

• Web site design and structure. – It is important to have a clear concise website that includes easy reading content, ease of navigation, and a clean well thought out design.

• Keyword discovery and mapping. - Understand what your keywords need to be. Understand what your competition is using, and what the relevance, search volume, and competition is.

• Title Tags and Descriptions. – A key component to being discovered is how your keywords are set up in the title and description of your back end.

• Optimization and Analysis. – Have an understanding of how your own site is optimized by doing a thorough analysis of your own site, and seeing how it compares to you competition.

• Let Google and other search engines know you are there. – Submitting your site to Google and other search engine is important. This can be done by the use of Site Maps, and directory submissions.

• Links. – Linking is such an important factor in high search rankings. There are 3 main types of links: One Way links, or Internal links, where others link to your site. External linking, where you link to other websites that are in your niche or industry, and Two way links, where you link to another site and in response, they link to you.

• Monitoring. – Stay current with what is happening on or around your site. You need to check your Web Statistics, Google analytics, run ranking reports, site analysis, competitive analysis, and continue to add and improve your sites content.

As you can see the above list is a summary of what is and should be used when developing an SEO plan. One thought that I always ask clients, and that people should ask themselves is: Are you able to step away and spend 2-3 hours per day on SEO. If not you might seriously want to consider hiring a company that fits your budget and offers affordable SEO services. Dedicating time to SEO is a very time consuming proposition and should be considered very carefully. When choosing an affordable SEO service, make sure the company does its due diligence and provides you with a web analysis report, and a plan to move you up the Google ladder.

The deciding factor for hiring a SEO company is the time you are willing to dedicate to SEO. Search Engine Optimization according to my definition is immersing yourself in the market, or area of business with a large net that can capture interested clients searching for information.

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